L'Oreal's True Match Lumi Provides a Unique Application
Mishal Omar — January 17, 2017 — Fashion
References: lorealparis & ulta
L'Oreal's True Match Lumi Cushion Foundation has a unique physical makeup and formulation that makes this product stand out in the market.
Although the product is a liquid foundation, it comes in a sponge-like cushion format that is able to dispense the ideal amount of makeup. When the cushioned part of the compact is pressed on, it dispenses a small amount of foundation that can be built up to the user's skin-specific needs if required. The foundation offers a luminous finish and comes in 16 shades, more than what most drugstore brands offer for their foundation ranges.
The True Match Lumi foundation provides buildable coverage, is easily portable, and its affordable cost makes it perfect for consumers of all ages and financial backgrounds.
Although the product is a liquid foundation, it comes in a sponge-like cushion format that is able to dispense the ideal amount of makeup. When the cushioned part of the compact is pressed on, it dispenses a small amount of foundation that can be built up to the user's skin-specific needs if required. The foundation offers a luminous finish and comes in 16 shades, more than what most drugstore brands offer for their foundation ranges.
The True Match Lumi foundation provides buildable coverage, is easily portable, and its affordable cost makes it perfect for consumers of all ages and financial backgrounds.
Trend Themes
1. Cushioned Foundation - L'Oreal's True Match Lumi Cushion Foundation's unique physical makeup and formulation sets a trend for innovative foundation formats.
2. Ideal Makeup Dispensing - The cushion format of L'Oreal's True Match Lumi Cushion Foundation showcases a trend for precise and controlled makeup dispensing.
3. Expanded Foundation Range - L'Oreal's True Match Lumi Cushion Foundation sets a trend for offering a wide range of shades, surpassing standard options in drugstore brands.
Industry Implications
1. Cosmetics - The cushioned foundation trend presents a disruptive innovation opportunity for cosmetics companies to revamp their foundation product lines with unique formats.
2. Makeup Accessories - The trend of ideal makeup dispensing opens up disruptive innovation opportunities for companies to create innovative applicators and tools for precise makeup application.
3. Beauty Retail - The expanded foundation range trend provides a disruptive innovation opportunity for beauty retailers to offer a wider selection of foundation shades, catering to diverse customer needs.
1.9
Score
Popularity
Activity
Freshness
