TRUHAIR's Color & Lift Root Cover Evenly Distributes Color & Boosts Fullness
Laura McQuarrie — August 29, 2018 — Fashion
TRUHAIR by Chelsea Scott offers an inventive way for consumers to conceal thinning and gray hair, or simply add a complementary pop of color to their locks.
While there are plenty of hair products that take the form of liquids and sprays, TRUHAIR sets itself apart as a powder with a brush-on applicator for even, consistent and precision results. The TRUHAIR Color & Lift Root Cover product is formulated with thickening fibers, Vitamin E and mica to create the look of a full, thick head of hair. The product is offered in a range of shades, as well as refills that can easily be added to the brush tip.
TRUHAIR also offers the Color & Lift To Go as an even more portable version of the Color & Lift Root Cover system, with a small applicator that resembles a sponge eyeshadow tip.
While there are plenty of hair products that take the form of liquids and sprays, TRUHAIR sets itself apart as a powder with a brush-on applicator for even, consistent and precision results. The TRUHAIR Color & Lift Root Cover product is formulated with thickening fibers, Vitamin E and mica to create the look of a full, thick head of hair. The product is offered in a range of shades, as well as refills that can easily be added to the brush tip.
TRUHAIR also offers the Color & Lift To Go as an even more portable version of the Color & Lift Root Cover system, with a small applicator that resembles a sponge eyeshadow tip.
Trend Themes
1. Brush-on Hair Colors - The trend in the beauty industry is moving towards brush-on hair colors, allowing consumers to easily and precisely apply color to their hair.
2. Thickening Fibers - The trend towards using thickening fibers in hair products is disrupting the traditional use of liquid and spray hair color, providing consumers with a more natural and fuller head of hair.
3. Portable Hair Color Applicators - A trend in the hair industry is creating portable hair color applicators, such as the Color & Lift To Go, allowing consumers to touch up their hair color on-the-go.
Industry Implications
1. Beauty - The beauty industry has the opportunity to disrupt the traditional hair dye market with brush-on hair color products, giving consumers more precise and natural-looking results.
2. Hair Care - The hair care industry can further innovate by incorporating thickening fibers into their products like TRUHAIR’s Color & Lift Root Cover, providing consumers with a fuller and more voluminous head of hair.
3. Travel - The travel industry can benefit from the creation of portable hair color applicators like TRUHAIR’s Color & Lift To Go, allowing people to touch up their hair on-the-go without the need for traditional hair dye products.
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