The 'Love Your Selfie' Countdown Advent Pairs Makeup & Selfie Props
Laura McQuarrie — November 24, 2017 — Life-Stages
References: thepresentfinder & independent
Many holiday photo booths will be set up this season festive photo props to create laughter and fond memories, but rather than wait for a party to take a photo, the Love Your Selfie countdown advent helps to provide the same fun experience each day in December.
The Love Your Selfie Advent Calendar is truly a beauty advent calendar, as it provides 24 days of beauty products throughout the month. However, its social media-inspired theme encourages consumers to use the cutouts on the box as photo props to take photos and share them online. As well as receiving an item like a nail polish, a lipstick, an eyeshadow or a hair tie each day, consumers will also be treated to a selfie prop on the bottom of each box, like a Santa beard or a speech bubble saying "Merry Christmas!"
The Love Your Selfie Advent Calendar is truly a beauty advent calendar, as it provides 24 days of beauty products throughout the month. However, its social media-inspired theme encourages consumers to use the cutouts on the box as photo props to take photos and share them online. As well as receiving an item like a nail polish, a lipstick, an eyeshadow or a hair tie each day, consumers will also be treated to a selfie prop on the bottom of each box, like a Santa beard or a speech bubble saying "Merry Christmas!"
Trend Themes
1. Social Media-driven Products - Brands can improve customer engagement by merging social media trends with traditional products, creating an opportunity to tap into new markets.
2. Advent Calendars as a Marketing Tool - Brands can leverage the holiday season by creating themed advent calendars to not only promote their products but also boost the festive spirit and connect with customers.
3. Beauty Subscription Services - Brands can capitalize on the popularity of beauty products by offering a monthly subscription service, providing customers with a variety of items while encouraging brand loyalty.
Industry Implications
1. Cosmetics Industry - Beauty brands can incorporate social media trends like selfie culture to promote their products and engage with customers, potentially leading to increased sales and brand loyalty.
2. Retail Industry - Retailers can use themed advent calendars as a marketing tool to attract customers during the holiday season, potentially resulting in increased foot traffic and sales both online and in-store.
3. Subscription Services - Subscription-based businesses in the beauty industry can offer customers a monthly selection of products tied to social media trends and personalized for their needs, creating a new level of engagement and transparency with customers.
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