Lottie London's 'Blush Crush' Shades are Named After Heartthrobs
Laura McQuarrie — June 20, 2017 — Fashion
References: global.ulta & hellogiggles
Zayn, Nick, Drake and Harry are the names of Lottie London's new Blush Crush Powder Blusher cosmetics, each of which represents a well-known heartthrob from the music industry, including the members of boy bands like One Direction and the Jonas Brothers, as well as standalone artists.
The blendable, highly pigmented powder blushes are offered in a range of shades that are packaged, branded and priced to appeal to young cosmetic users of Generation Z. While Millennials may identify a shade like 'Justin' as a throwback to their love of NSYNC, younger music fans will see the product as a tribute to Justin Bieber.
The new powder blush products are exclusively available online through Ulta Beauty, making it enticing to collect as many of the affordable makeup shades as possible with a single purchase.
The blendable, highly pigmented powder blushes are offered in a range of shades that are packaged, branded and priced to appeal to young cosmetic users of Generation Z. While Millennials may identify a shade like 'Justin' as a throwback to their love of NSYNC, younger music fans will see the product as a tribute to Justin Bieber.
The new powder blush products are exclusively available online through Ulta Beauty, making it enticing to collect as many of the affordable makeup shades as possible with a single purchase.
Trend Themes
1. Celebrity-inspired Cosmetics - Opportunity for brands to create cosmetic products named after popular celebrities, appealing to fans and creating a sense of connection.
2. Generation Z-targeted Cosmetics - Brands can develop cosmetics specifically designed and marketed to appeal to the younger demographic of Generation Z, capitalizing on their purchasing power and preferences.
3. Online Exclusive Makeup - Brands can leverage the online retail space by offering exclusive makeup products, creating a sense of exclusivity and driving online sales.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can explore innovative ways to attract younger consumers by developing celebrity-inspired makeup products and marketing them towards Generation Z.
2. Beauty Retail - Beauty retailers can partner with brands to offer exclusive online makeup products, attracting customers who are looking for unique and limited-edition cosmetic options.
3. Music Industry - The music industry can collaborate with cosmetic brands to create co-branded products named after popular musicians or bands, offering fans a unique way to connect with their idols.
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