Overtone's Products Can Alter One's Hair Color Without Chemical Dye
Ellen Smith — November 30, 2017 — Fashion
References: overtone.co & hypebae
The strong chemicals used in hair dyes is enough to deter those looking to alter their appearance, which is why Overtone's newly announced dye-free Conditioners may appeal to a wide consumer base.
The products have the capabilities of transforming one's hair into whimsical shades of pastel pinks or bold hues or silver, without damaging one's hair. This is made possible through the brand's deep treatment and daily conditioner, which luxuriously deposits color into one's locks, without the use of harsh chemicals. The bottles of conditioner are available in dozens of colorways, including dynamic greens, bold blues and adorable shades of pastel.
The hair care set offers deep treatments and daily conditioners, which aim to appeal to any consumer, despite their unique hair care needs.
The products have the capabilities of transforming one's hair into whimsical shades of pastel pinks or bold hues or silver, without damaging one's hair. This is made possible through the brand's deep treatment and daily conditioner, which luxuriously deposits color into one's locks, without the use of harsh chemicals. The bottles of conditioner are available in dozens of colorways, including dynamic greens, bold blues and adorable shades of pastel.
The hair care set offers deep treatments and daily conditioners, which aim to appeal to any consumer, despite their unique hair care needs.
Trend Themes
1. Dye-free Hair Color - Overtone's dye-free conditioners provide a disruptive innovation opportunity for the hair color industry by offering a chemical-free alternative that can transform hair into whimsical shades.
2. Whimsical Hair Transformations - Overtone's dye-free conditioners open up a trend of transforming hair into pastel pinks, bold hues, and silver, allowing users to experiment with unique and vibrant hair colors.
3. Personalized Hair Care - Overtone's deep treatments and daily conditioners cater to individual hair care needs, creating an opportunity for personalized hair care products in the market.
Industry Implications
1. Hair Color - The dye-free conditioners trend offers a disruptive innovation opportunity for the hair color industry by providing a chemical-free alternative for transforming hair color.
2. Beauty and Personal Care - The trend of whimsical hair transformations with dye-free conditioners presents an opportunity for the beauty and personal care industry to cater to consumers looking for unique and vibrant hair color options.
3. Customized Hair Care - The personalized hair care trend with Overtone's deep treatments and daily conditioners creates an opportunity for the hair care industry to offer customized hair care solutions for different hair types and needs.
3.5
Score
Popularity
Activity
Freshness
