BeautyBlender's BFF Set is Available for a Limited Time
Ellen Smith — April 18, 2018 — Fashion
BeautyBlender understands that makeup is often a group activity, and to celebrate the intersection of beauty and friendship, the cosmetic application company released a BFF set.
This limited-edition set is inspired by friendship jewelry and features a heart-shaped case that can be easily broken in two, offering one piece for yourself, and the other piece for your friend.This case serves a purpose that extends past aesthetic as its perforated bottom enables the sponge to dry while being safely stored away.
Perfect for cosmetic connoisseurs or those looking to share something special with your BFF, these heart-shaped cases are sure to offer an exciting start to a girl's night out.
Image Credit: BeautyBlender via Instagram @beautyblender
This limited-edition set is inspired by friendship jewelry and features a heart-shaped case that can be easily broken in two, offering one piece for yourself, and the other piece for your friend.This case serves a purpose that extends past aesthetic as its perforated bottom enables the sponge to dry while being safely stored away.
Perfect for cosmetic connoisseurs or those looking to share something special with your BFF, these heart-shaped cases are sure to offer an exciting start to a girl's night out.
Image Credit: BeautyBlender via Instagram @beautyblender
Trend Themes
1. Group Makeup Application - The trend of group makeup application creates opportunities for businesses to develop products and experiences that cater to friends doing their makeup together.
2. Limited-edition Sets - The trend of limited-edition sets provides businesses with the chance to create exclusive products that generate excitement and drive sales.
3. Friendship-inspired Packaging - The trend of friendship-inspired packaging offers businesses the opportunity to create unique and meaningful product designs that resonate with consumers.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage the trend of group makeup application and limited-edition sets to develop collaborative products and boost sales.
2. Fashion Accessories - The trend of friendship-inspired packaging presents a disruptive innovation opportunity in the fashion accessories industry to create jewelry-like packaging for various products.
3. Retail Experiences - The trend of limited-edition sets provides businesses in the retail industry with a chance to create exclusive shopping experiences that drive foot traffic and sales.
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