16 Brand's 'Eye Magazine' Swipes the Eyelid with Two Shades of Color
Laura McQuarrie — December 19, 2017 — Fashion
References: chosungahbeauty.us & byrdie
'Eye Magazine' is a new product from Korea's 16 Brand, a branch under the popular K-beauty brand Chosungah.
Although there are many pocket-sized eyeshadow palettes on the market that are packed with complementary colors, the Eye Magazine sets itself apart by including a wide Petite Blender Brush, rather than a small sponge-tipped applicator. As a result, consumers are able to use the brush to pick up both pigments at once and swipe the two shades across the eyelid for a look that requires no blending or further work with a brush.
The individual shades that are included in the kit include flattering Glam Coral and Cacao Brown colors, which are said to "add depth and volume" to the eyes. Since there is more of one color than the other, following the golden ratio of 7:3, a variety of gradient looks can be created with the eyeshadow compact.
Although there are many pocket-sized eyeshadow palettes on the market that are packed with complementary colors, the Eye Magazine sets itself apart by including a wide Petite Blender Brush, rather than a small sponge-tipped applicator. As a result, consumers are able to use the brush to pick up both pigments at once and swipe the two shades across the eyelid for a look that requires no blending or further work with a brush.
The individual shades that are included in the kit include flattering Glam Coral and Cacao Brown colors, which are said to "add depth and volume" to the eyes. Since there is more of one color than the other, following the golden ratio of 7:3, a variety of gradient looks can be created with the eyeshadow compact.
Trend Themes
1. Instant Eyeshadow Kits - The trend of instant eyeshadow kits offers consumers a convenient and time-saving solution for achieving professional eye makeup looks.
2. Wide Petite Blender Brush - The trend of including a wide petite blender brush in eyeshadow kits provides a more efficient and effective tool for applying eyeshadow.
3. Gradient Eyeshadow Looks - The trend of gradient eyeshadow looks allows consumers to create various eye makeup styles with just one compact.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can benefit from incorporating instant eyeshadow kits into their product offerings, providing customers with innovative and convenient options.
2. Makeup Accessories - The makeup accessories industry can capitalize on the trend of wide petite blender brushes by producing high-quality brushes that enhance the application of eyeshadow.
3. Fashion and Style - The fashion and style industry can leverage the trend of gradient eyeshadow looks by featuring them in runway shows and editorial shoots, influencing the adoption of this makeup technique.
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