Kombucha brands adopt seasonal ingredients and flavors
Trend - The adoption of seasonal flavors into kombuchas indicates that these probiotic-rich beverages are no longer seen as novelty products, but instead as a staple in the diets of wellness-minded consumers. A seasonal selection of these beverages indicates that consumers are now seeking out more diverse interpretations of the standard kombucha.
Insight - The adoption of seasonal flavors or branding has long been present as a marketing tool–with consumers appreciating the comfort that various seasonal themes can bring them. Seasonal branding quickly resonates with consumers because of the positive associations they make with the weather or event-based changes that occur throughout the year.
Insight - The adoption of seasonal flavors or branding has long been present as a marketing tool–with consumers appreciating the comfort that various seasonal themes can bring them. Seasonal branding quickly resonates with consumers because of the positive associations they make with the weather or event-based changes that occur throughout the year.
Workshop Question - How could your brand more frequently adopt seasonal branding or themes?
Trend Themes
1. Adoption of Seasonal Flavors - Kombucha brands adopt seasonal ingredients and flavors to diversify the standard kombucha for wellness-minded consumers
2. Seasonal Branding as Marketing Tool - Seasonal branding resonates with consumers because of the positive associations they make with the weather or event-based changes that occur throughout the year.
3. Collaboration with Award-winning Chefs - Brew Dr. Kombucha's Dark Cherry Vanilla was created in collaboration with James Beard Award-winning chef Joshua McFadden for a unique and flavorful product.
Industry Implications
1. Beverage Industry - Kombucha brands are introducing seasonal and spiced flavors to diversify the standard kombucha for wellness-minded consumers
2. Marketing Industry - Seasonal branding has proven to resonate with consumers and can be utilized as a marketing tool for various industries.
3. Food & Hospitality Industry - Collaboration with award-winning chefs can lead to a unique product for the food & hospitality industry.
