The flatpack function extends to wallet-sized products and accessories
Trend - Brands are taking advantage of the practicality of flatpack design and extending the format beyond the parameters of furniture and travel categories. This shift entails pocket-friendly products that might come in handy on-the-go.
Insight - Convenience is a major consumer concern and as urban populations move toward more dynamic lifestyles, there will be a demand for everyday products to meet this shift. Functional tools that are optimized to fit into one’s pocket, purse or backpack deliver on-the-go ease through easy storage and thus, become the epitome of convenience-centric objects as they are omnipresent and can perform on-demand.
Insight - Convenience is a major consumer concern and as urban populations move toward more dynamic lifestyles, there will be a demand for everyday products to meet this shift. Functional tools that are optimized to fit into one’s pocket, purse or backpack deliver on-the-go ease through easy storage and thus, become the epitome of convenience-centric objects as they are omnipresent and can perform on-demand.
Workshop Question - In what facets of your company can flatpack be applied as a concept?
Trend Themes
1. Pocket-friendly Products - Growth of practical and pocket-friendly products optimized for on-the-go use, satisfying consumer demand for convenience.
2. Flatpack Design - Rising trend of flatpack design being applied to various product categories, streamlining and optimizing storage and transportation for consumers.
3. DIY and Interactive Products - Increasing demand for interactive customer experiences and DIY products, driving creative opportunities to blur the line between consumers and manufacturers.
Industry Implications
1. Consumer Goods - Companies in the consumer goods industries should start incorporating flatpack design elements into their product lines to meet the practical demands of their customers.
2. Travel and Hospitality - Incorporating pocket-friendly products into travel and hospitality industries offers opportunities for increased convenience and better services for customers.
3. Sustainability Industry - Manufacturers in the sustainability industry can develop reusable flatpack products as a viable, eco-friendly option for consumers to reduce their reliance on single-use plastic and disposable materials.
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Date Range:
Mar 18 — Nov 19
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