Equinox Organic Kombucha has Unveiled New Branding and Flavors
Michael Hemsworth — August 30, 2019 — Marketing
References: equinoxkombucha & foodbev
Equinox Organic Kombucha has announced two flavor options alongside new branding in the UK to offer consumers a high-quality product that boasts a fashionable aesthetic.
The brand has unveiled the new Espresso Coffee and Peach & Turmeric, which are both made with premium ingredients with the former being the first craft brew coffee kombucha in the UK. The drinks are all free from added flavorings and sugar to make them suitable for consumers seeking a clean beverage option with a free-from profile.
The new products and branding from Equinox Organic Kombucha was explained by Managing Director Daniel Spayne who said, "Our Organic Espresso Coffee Kombucha will be enjoyed by kombucha and coffee lovers alike; whilst our new Peach & Turmeric is fruity, refreshing and rebalancing. Our sleek new design has been designed to appeal to our progressive audience.”
The brand has unveiled the new Espresso Coffee and Peach & Turmeric, which are both made with premium ingredients with the former being the first craft brew coffee kombucha in the UK. The drinks are all free from added flavorings and sugar to make them suitable for consumers seeking a clean beverage option with a free-from profile.
The new products and branding from Equinox Organic Kombucha was explained by Managing Director Daniel Spayne who said, "Our Organic Espresso Coffee Kombucha will be enjoyed by kombucha and coffee lovers alike; whilst our new Peach & Turmeric is fruity, refreshing and rebalancing. Our sleek new design has been designed to appeal to our progressive audience.”
Trend Themes
1. Craft Brew Kombucha - Craft brew coffee kombucha offers a disruptive innovation opportunity for kombucha and coffee lovers seeking a unique and trendy beverage.
2. No-added Flavorings - The trend towards kombucha drinks that are free from added flavorings provides an opportunity for brands to cater to consumers seeking a clean and natural beverage option.
3. Fashionable Aesthetic - The importance of sleek and trendy branding in the kombucha industry opens up opportunities for companies to attract a progressive audience with their products.
Industry Implications
1. Beverage - The kombucha industry can capitalize on the trend of craft brew kombucha and no-added flavorings to create innovative and unique beverage options.
2. Coffee - The introduction of craft brew coffee kombucha presents a disruptive innovation opportunity for the coffee industry to expand and tap into the kombucha market.
3. Design - The kombucha industry's emphasis on sleek and fashionable aesthetics creates opportunities for design companies to collaborate with brands and develop visually appealing packaging and branding.
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