Intimate care oils aim to empower and liberate women
Trend - In an effort to break from the conventional narrative that says female intimate care should be kept private and function-focused, an increasing number of brands are launching yoni oils that enable women to indulge in intimate self care as well as grooming. These products cater to body literate women seeking whole body, holistic wellness.
Insight - The growing self care trend has clear overlaps in personal care as it pertains to wellness and grooming. The difference today is that more women are now seeing intimate care as an integral part of their holistic wellness and grooming routine, for any day of the month. Driven in part by the #MeToo movement, body literate women are keen to indulge and explore the most personal parts of their body in a way that is empowering and luxurious.
Insight - The growing self care trend has clear overlaps in personal care as it pertains to wellness and grooming. The difference today is that more women are now seeing intimate care as an integral part of their holistic wellness and grooming routine, for any day of the month. Driven in part by the #MeToo movement, body literate women are keen to indulge and explore the most personal parts of their body in a way that is empowering and luxurious.
Workshop Question - How does your brand empower your consumer to be the happiest version of themselves?
Trend Themes
1. Intimate Self Care - With the growing self-care trend, yoni oils are empowering women to indulge in intimate self care as a part of their holistic wellness routine.
2. Feminine Energy Personal Care - The trend towards feminine energy cosmetic products, like 'Ode to Venus', offers premium solutions for personal pampering that center on harnessing femininity as a means for self care and self exploration.
3. Personal Wellness Oils - The Agent Nateur holi(sex) intimate oil and other personal wellness-focused oils help users explore their personal wellness and sexual connection for a more confident and healthy lifestyle.
Industry Implications
1. Personal Care - The growing trend of intimate self care and feminine energy products is shaking up the personal care industry and opening up new opportunities for premium, holistic wellness solutions.
2. Sexual Health - The trend towards personal wellness oils, like the Agent Nateur holi(sex) oil and Quim Rock's cannabis-infused intimate oil, is disrupting the sexual health industry with natural, holistic solutions for intimate care.
3. Beauty - Sebum control serums, like Bumpps by Two L(i)ps, are disrupting both intimate care and facial care industries, opening up new opportunities for beauty brands to create multi-use products with innovative, soothing ingredients.
