The Equinox Spiced Gingerbread Kombucha is Flavorful
Michael Hemsworth — November 16, 2019 — Marketing
References: equinoxkombucha & foodbev
The holiday season is in full swing as consumers start to think about cold weather festivities and incorporate heavier flavors into their diet, which is seeing new products like the Equinox Spiced Gingerbread Kombucha be introduced. The premium kombucha drink comes as a first for the UK market and features an unexpectedly warming blend of ingredients such as ginger juice, orange peel and spices including cinnamon, juniper, cloves and cardamom. The raw kombucha is created with burnt sugar and features a low-calorie, vegan profile for consumers to appreciate.
The Equinox Spiced Gingerbread Kombucha is naturally fermented and thus has a 0.5% ABV, which could make it a suitable product for consumers to serve as a low-alcohol option at holiday gatherings this year.
The Equinox Spiced Gingerbread Kombucha is naturally fermented and thus has a 0.5% ABV, which could make it a suitable product for consumers to serve as a low-alcohol option at holiday gatherings this year.
Trend Themes
1. Spiced Kombucha - Opportunity for creating innovative kombucha flavors using spices and seasonal ingredients for the holiday season.
2. Premium Kombucha - Potential to introduce high-quality, premium kombucha options to cater to discerning consumers.
3. Low-alcohol Options - Disruptive opportunity to offer low-alcohol kombucha beverages as an alternative for holiday gatherings.
Industry Implications
1. Beverage Industry - The beverage industry can leverage the trend of spiced kombucha and premium options to appeal to a wider range of consumers.
2. Alcoholic Beverage Industry - Opportunity for alcoholic beverage companies to tap into the low-alcohol kombucha trend and offer innovative holiday drink options.
3. Health and Wellness Industry - The health and wellness industry can benefit from the rising popularity of kombucha as a low-calorie, vegan drink option.
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