Chemical-free textiles offer consumers peace of mind
Trend - Textiles that are made with chemical-free production processes and then turned into items like bedding, clothing and cleaning cloths are on the rise as more consumers seek out "natural" routines.
Insight - With the growth of the wellness space has come its fusion with several aspects of consumers' lives. Rather than focusing on mental and physical fitness alone, consumers are now prioritizing the incorporation of naturality into all aspects of their lives. Consumers who shop this way are concerned with the enhancement of their daily routines in a way that focuses on their overall wellbeing.
Insight - With the growth of the wellness space has come its fusion with several aspects of consumers' lives. Rather than focusing on mental and physical fitness alone, consumers are now prioritizing the incorporation of naturality into all aspects of their lives. Consumers who shop this way are concerned with the enhancement of their daily routines in a way that focuses on their overall wellbeing.
Workshop Question - How could your brand prioritize wellness for its customers?
Trend Themes
1. Chemical-free Production Process - Consumers are seeking out naturality and are concerned with the enhancement of their daily routines in a way that focuses on their overall wellbeing.
2. Use of Natural and Biodegradable Materials - Consumers are looking for eco-friendly and sustainable solutions with a focus on longevity.
3. Carbon Recapture Technology - Businesses are looking for sustainable and eco-friendly options to reduce carbon emissions.
Industry Implications
1. Fashion and Textile Industry - There's a growing interest in natural clothing with no synthetic materials or harsh chemicals.
2. Cleaning and Household Industry - The cleaning industry is moving towards eco-friendly and toxin-free solutions.
3. Outdoor Industry - Innovative natural insect-repellent solutions and carbon recapture technology are disrupting the outdoor industry.
