Formal garments adopt athletic wear's flexible and comfortable properties
Trend - The concept of athleisure is moving into the office space as semi-formal and formal garments are designed to be more comfortable and suitable for active lifestyles. This is realized through the fusion of performance materials and elegant silhouettes—from stretchier and anti-microbial fabrics to cushioned dress shoes.
Insight - Millennials in the workspace are faced with "crunch culture" which necessitates a constant on-the-go performance, early mornings, and late nights. As the office space is redefined to optimize efficiency, a desire for flexibility in terms of attire arrises. This will allow workers to feel comfortable throughout the day, allowing them to focus more on performance, rather than appearance.
Insight - Millennials in the workspace are faced with "crunch culture" which necessitates a constant on-the-go performance, early mornings, and late nights. As the office space is redefined to optimize efficiency, a desire for flexibility in terms of attire arrises. This will allow workers to feel comfortable throughout the day, allowing them to focus more on performance, rather than appearance.
Workshop Question - How can your product better adapt to the concept of flexibility?
Trend Themes
1. Athleisure Formal Wear - The fusion of performance materials and elegant silhouettes is moving into the office space as semi-formal and formal garments are designed to be more comfortable and suitable for active lifestyles. This trend is driven by a desire for flexibility in terms of attire to optimize efficiency, allowing workers to focus more on performance, rather than appearance.
2. Versatile Performance Wear - A growing demand for comfortable and practical clothing that hide technical capabilities in a chic style is driving the development of versatile performance wear. This trend is seen in sophisticated trousers, tailored suits, and activewear chinos.
3. Smart Fabric & Design Integration - The integration of smart fabrics and design technologies such as body mapping is revolutionizing the fashion industry by creating high-performance, multi-functional garments with enhanced comfort, accessibility, and flexibility for everyday wear.
Industry Implications
1. Fashion & Apparel - The fashion and apparel industry is leading the charge in developing innovative, technology-driven solutions in athleisure wear to cater to changing consumer demands for stylish, versatile, and high-performance clothing that suits active lifestyles.
2. Workplace Design & Efficiency - The trend for athleisure formal wear presents disruptive innovation opportunities in workplace design and efficiency as it allows workers to feel comfortable throughout the day, optimizing productivity, and work-life balance.
3. Sports & Fitness - The versatile performance wear trend presents significant innovation opportunities for the sports and fitness industry as designers and brands create high-performance and stylish clothing that cater to the needs of active consumers, blending style and functionality.
4 Featured, 35 Examples:
81,191 Total Clicks
Date Range:
Jul 18 — Nov 19
Trending:
Hot
Consumer Insight Topics:
