Probiotics are added to infant food items and topical formulas
Trend - As the value of both ingestible and topical probiotics becomes well-known in food and skincare industries, the incorporation of probiotics into baby care items is on the rise. Recent studies have shown the benefits of giving children probiotics at various stages of their development.
Insight - As consumers increasingly turn to healthier habits in order to achieve their wellness goals, one of the paths this inevitably takes is the turn toward "natural" and effective remedies. Consumers perceive these products or services as being safer, and even more helpful is their ability to frequently transition over into aspects of their lives like childcare. The appeal of naturality comes with its relative security when it comes to applying its use for different age demographics.
Insight - As consumers increasingly turn to healthier habits in order to achieve their wellness goals, one of the paths this inevitably takes is the turn toward "natural" and effective remedies. Consumers perceive these products or services as being safer, and even more helpful is their ability to frequently transition over into aspects of their lives like childcare. The appeal of naturality comes with its relative security when it comes to applying its use for different age demographics.
Workshop Question - How could your brand better appeal to consumers with natural products or services?
Trend Themes
1. Incorporation of Probiotics Into Baby Care Items - As consumers turn towards natural and effective remedies, the incorporation of probiotics into baby care items is on the rise.
2. Increased Focus on Brain-boosting Nutrients in Infant Formulas - With the launch of NeuroPro by Enfamil, there is a trend towards developing infant formulas that utilize brain-boosting nutrients.
3. Premature Baby-specific Skincare Solutions - The growing awareness and needs of premature babies have caused a trend towards the development of gentle, tailored skincare solutions.
Industry Implications
1. Medical Nutrition Industry - There are opportunities to develop innovative infant formulas that incorporate additional brain-boosting nutrients and help cognitive development.
2. Baby Care Industry - There is a growing demand for baby products that incorporate natural and effective remedies such as probiotics or tailored solutions for premature babies.
3. Food Industry - There is a growing demand for natural and healthy baby food products that incorporate brain-boosting nutrients and probiotics.
