Wasabi is incorporated into unlikely foods and cosmetics
Trend - The adaptation of the spicy condiment wasabi in unlikely items can be observed in both cosmetic and food industries–with everything from topical shampoos to edible caviar-like pearls incorporating the popular Japanese paste.
Insight - With the diversity of North America has come an increased consumer desire to experience global cultures within this region. Often, one of the easiest ways to do this is through food–and so the growth of diversified and hybrid items that consumers appreciate for their unfamiliar influences can be observed. Past novelty, these products speak to consumers' growing appreciation for cross-cultural experiences.
Insight - With the diversity of North America has come an increased consumer desire to experience global cultures within this region. Often, one of the easiest ways to do this is through food–and so the growth of diversified and hybrid items that consumers appreciate for their unfamiliar influences can be observed. Past novelty, these products speak to consumers' growing appreciation for cross-cultural experiences.
Workshop Question - How could your brand incorporate global influences into its product/service?
Trend Themes
1. Cross-cultural Cuisine - Consumers are increasingly looking for global influences in their food, which has led to innovative combinations of unconventional flavors and ingredients.
2. Experimental Flavor Combinations - Consumers are embracing new and bold flavor combinations, including those that mix sweet and savory and those that incorporate spicy and tangy ingredients.
3. Functional Foods - Products that offer health benefits, such as promoting hair growth or providing protein and fiber, are becoming increasingly popular among health-conscious consumers.
Industry Implications
1. Food and Beverage - Innovations in flavor combinations and functional ingredients are driving growth in the food and beverage industry.
2. Beauty and Personal Care - The incorporation of unique and functional ingredients such as wasabi into personal care products offers opportunities for disruption in the beauty industry.
3. Snack Foods - Nutritionally-conscious snack foods that are free from allergens and high in protein and fiber are gaining popularity among consumers as a healthy alternative to traditional snacks.
