Products pertaining to pet care are offered in the form of customizable solutions
Trend - The customization of pet care now comes in many forms–whether that's in meals and supplements, or in therapy and chatbot-based services. This trend indicates an enhanced focus on quality pet care that is preventative rather than reactive.
Insight - North American consumers are increasingly focused on their personal wellbeing–a shift that has now translated over to the people or beings that are in their care. "Wellness" is now an umbrella term that describes industries ranging from food and beverage to fitness, and is often curated in a way that's personal to the customer. Thus, consumers have now extended all the health-minded practices they've adopted from the wellness space, and are now refocusing them into their children and/or pets.
Insight - North American consumers are increasingly focused on their personal wellbeing–a shift that has now translated over to the people or beings that are in their care. "Wellness" is now an umbrella term that describes industries ranging from food and beverage to fitness, and is often curated in a way that's personal to the customer. Thus, consumers have now extended all the health-minded practices they've adopted from the wellness space, and are now refocusing them into their children and/or pets.
Workshop Question - How could your brand offer premium personalization for its customers?
Trend Themes
1. Customized Pet Care - Consumers are demanding customized wellness-related offerings for their pets, from food to supplements to chatbot-based services.
2. Traditional Medicine - Integrating traditional medicine and food therapy are creating personalized wellness options for pets.
3. Aromatherapy for Dogs - Pet owners are utilizing natural, chemical-free products such as aromatherapy collar clips to calm anxious or fearful pets.
Industry Implications
1. Pet Care Products - Innovative companies offering customizable pet food, supplements, and aromatherapy products are disrupting traditional pet care markets.
2. Wellness Industry - Pet care companies are taking inspiration from their human wellness counterparts, in responding to increasing focus on preventative rather than reactive care.
3. Artificial Intelligence - The integration of AI and chatbot-based services is creating additional opportunities for personalized pet care.
