Dr Hops Kombucha Beer Appeals to Health-Conscious People Who Love Beer
Laura McQuarrie — September 5, 2019 — Lifestyle
References: drhops & prnewswire
Dr Hops Kombucha Beer is grain-free and made without additional flavoring, offering consumers a taste of cultured probiotic tea that undergoes a second natural fermentation process that legally turns it into beer. While kombucha is often slightly alcoholic, the brand sets itself apart with high-alcohol kombucha beverages in varieties like The Jackalope, The Lop, the basil-lemongrass Binky and the IPA-like IPK.
In the words of Joshua Rood, CEO and managing director of Dr Hops Kombucha Beer, "The whole idea for this type of product was born out of a yoga and fitness community I was involved in at Berkeley. We all loved wellness, but we all loved beer, too." Dr Hops Kombucha Beer fits right in with a new wave of beer products that are being brewed and branded for health-conscious consumers.
In the words of Joshua Rood, CEO and managing director of Dr Hops Kombucha Beer, "The whole idea for this type of product was born out of a yoga and fitness community I was involved in at Berkeley. We all loved wellness, but we all loved beer, too." Dr Hops Kombucha Beer fits right in with a new wave of beer products that are being brewed and branded for health-conscious consumers.
Trend Themes
1. High-alcohol Kombucha Beers - Disruptive innovation opportunity: Create high-alcohol kombucha beers to cater to health-conscious consumers who still want to enjoy alcoholic beverages.
Industry Implications
1. Craft Beer - Disruptive innovation opportunity: Combine kombucha with craft beer brewing techniques to create unique and healthy craft beer options for consumers.
2. Wellness Beverages - Disruptive innovation opportunity: Develop wellness beverages that incorporate the health benefits of kombucha with the enjoyment of alcoholic drinks.
3. Functional Foods - Disruptive innovation opportunity: Explore the potential of high-alcohol kombucha as a functional beverage that offers both probiotic benefits and a great taste experience.
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