Streaming and broadcasting services test possibilities with augmented reality
Trend - Streaming and broadcasting services are embracing augmented reality in an attempt to create more immersive viewing experiences for audiences. Whatever the content may be -- from music and film to commercials and the news, the integration of AR in this space amounts to interactive, mixed reality entertainment.
Insight - The media industry is directly impacted by technology and innovation. Passive consumption is no longer the only way for individuals to process information as new tech delivers hands-on experiences, while interactivity enables a higher degree of engagement and entertainment. Through the embrace of digital environments in the physical space, consumers are mesmerized and engaged for longer as the omnichannel approach taps more than just one of the senses.
Insight - The media industry is directly impacted by technology and innovation. Passive consumption is no longer the only way for individuals to process information as new tech delivers hands-on experiences, while interactivity enables a higher degree of engagement and entertainment. Through the embrace of digital environments in the physical space, consumers are mesmerized and engaged for longer as the omnichannel approach taps more than just one of the senses.
Workshop Question - How can your brand use AR to boost audience engagement?
Trend Themes
1. Ar-integrated Streaming - Streaming and broadcasting services are incorporating augmented reality to create immersive viewing experiences, presenting an opportunity for media companies to engage consumers in innovative ways.
2. Mixed Reality Entertainment - The integration of digital environments in the physical space amounts to interactive, mixed reality entertainment, providing an opportunity for companies to deliver hands-on experiences and increase engagement.
3. Shoppable AR Ads - The launch of the U+ AR Shopping app by LG Uplus represents a revolutionary way of shopping, and businesses may benefit from the tactile AR advertising which allows customers to view a product in their homes, increasing the likelihood of a sale.
Industry Implications
1. Media Industry - Technological innovation is vital to the media industry as consumers demand higher levels of interaction and engagement from their content.
2. Entertainment Industry - The entertainment industry has an opportunity to deliver hands-on digital environments in the physical space, allowing consumers to mix reality with their entertainment experiences.
3. Retail Industry - The launch of U+ AR Shopping by LG Uplus indicates the potential for shoppable AR ads to revolutionize the retail industry, giving consumers a tactile feel of products in their homes, which reduces returns and increases ROI for businesses.
4 Featured, 31 Examples:
52,184 Total Clicks
Date Range:
Jun 19 — Nov 19
Trending:
Warm
Consumer Insight Topics:
