Brands use tech to give consumers peace of mind regarding food consumption
Trend - Technology is incorporated into devices that analyze and break-down ingredients in any given sample of food. This approach is present on the level of both the industry and the consumer, offering an informative way to gauge the nutritional values of a given product, as well as test for chemical contaminants and allergens.
Insight - The age of information makes it so that there is a demand for increased transparency and knowledge, especially when it comes to products that are in direct contact with the consumer's body. This is best observed in the mindset of Gen Z, Millennial, and Gen X demographics as these generations were most impacted by the transition of information to commodity. As a result, many insist on having a full report on the products that they consume and technology enters this space as a pathway for accurate analysis and delivery of the requested information.
Insight - The age of information makes it so that there is a demand for increased transparency and knowledge, especially when it comes to products that are in direct contact with the consumer's body. This is best observed in the mindset of Gen Z, Millennial, and Gen X demographics as these generations were most impacted by the transition of information to commodity. As a result, many insist on having a full report on the products that they consume and technology enters this space as a pathway for accurate analysis and delivery of the requested information.
Workshop Question - How can technology help your brand be more transparent with consumers?
Trend Themes
1. Ingredient Analysis Tech - Technology incorporated into devices to break down ingredients in food for increased transparency and knowledge, especially demanded by Gen Z, Millennials, and Gen X.
2. Chemical Contaminant Detection Devices - Emergence of devices that use Raman Spectroscopy and other techniques to quickly test for chemical contaminants in food and agricultural products, offering peace of mind to businesses and consumers.
3. Allergen Detection Devices - Development of handheld allergen detection devices that utilize nanotechnology, offering convenience to consumers who suffer from food allergies.
Industry Implications
1. Food Technology Industry - Companies within the food industry can leverage ingredient analysis tech and chemical contaminant detection devices to meet the demands of consumers for increased transparency and knowledge about food products.
2. Agriculture Industry - Devices that detect chemical contaminants in food and agricultural products can give peace of mind to farmers and distributors, improving efficiency in the industry.
3. Healthcare Industry - Handheld allergen detection devices can offer an innovative solution for healthcare practitioners and individuals with food allergies to quickly and accurately determine allergen content in food products.
