Mugler's Augmented Reality Mirrors Convey the Essence of Scent
Laura McQuarrie — June 1, 2023 — Fashion
References: adweek
To promote its newest fragrance, Mugler worked with award-winning international tech studio FFFACE.ME to create augmented reality mirrors that turn passersby into constellations. For the launch of the Mugler Angel Elixir perfume, the luxury French brand set up a trio of installations across France and Germany: two in malls and one in an airport.
In front of the AR mirror, visitors get to see themselves on a screen with a constellation overlayed atop their likeness once they have virtually spritzed themselves with Mugler Angel Elixir.
By enabling personalized and immersive interactions, these augmented reality mirrors enhance engagement and provide a playful avenue for consumers to experience the brand. And thanks to this technology, brands can now convey the essence of a fragrance through immersive experiences that transcend the limitations of scent alone.
In front of the AR mirror, visitors get to see themselves on a screen with a constellation overlayed atop their likeness once they have virtually spritzed themselves with Mugler Angel Elixir.
By enabling personalized and immersive interactions, these augmented reality mirrors enhance engagement and provide a playful avenue for consumers to experience the brand. And thanks to this technology, brands can now convey the essence of a fragrance through immersive experiences that transcend the limitations of scent alone.
Trend Themes
1. Augmented Reality Fragrance Mirrors - This trend presents an opportunity for luxury brands to create personalized and immersive experiences that transcend the limitations of scent alone.
2. Virtual Try-on Technology - This trend provides an opportunity for beauty and fashion industries to offer customers an engaging and accessible way to try on products and enhance the customer experience.
3. Interactive Retail Installations - This trend presents an opportunity for retail and marketing industries to create unique in-store experiences that attract and retain customers.
Industry Implications
1. Luxury Fragrance - Augmented reality mirrors allow luxury fragrance brands to enhance customer engagement through personalized and immersive experiences.
2. Beauty - Virtual try-on technology presents an opportunity for the beauty industry to offer customers innovative and accessible ways to try on makeup and other beauty products.
3. Retail - Interactive installations provide an opportunity for retailers to create unique in-store experiences that attract and retain customers.
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