Silk & Spice Set Up a Billboard for Fans to Go and Find
Laura McQuarrie — September 11, 2023 — Marketing
References: designtaxi
While most billboards are strategically positioned in high-traffic areas to maximize visibility, Silk & Spice is taking a different route, opting to set up a desert island billboard and initiate an exciting treasure hunt for their dedicated fans. In doing so, the Portuguese wine label turned the advertising experience into an interactive journey.
Silk & Spice's latest initiative taps into the spirit of its brand, which is all about a sense of discovery, enticement and going on a journey through flavor. Somewhere on a remote sandy beach, there's a reward for someone who is curious enough to stop by and have a look. The brand's interactive marketing strategy is tailor-made for adventurous consumers, engaging them in a unique and thrilling experience that resonates with bold and exploratory spirits.
Silk & Spice's latest initiative taps into the spirit of its brand, which is all about a sense of discovery, enticement and going on a journey through flavor. Somewhere on a remote sandy beach, there's a reward for someone who is curious enough to stop by and have a look. The brand's interactive marketing strategy is tailor-made for adventurous consumers, engaging them in a unique and thrilling experience that resonates with bold and exploratory spirits.
Trend Themes
1. Interactive Marketing - Silk & Spice's desert island billboard creates an interactive journey for their fans, engaging adventurous consumers in a unique and thrilling experience.
2. Experiential Advertising - Silk & Spice's treasure hunt turns the advertising experience into an interactive journey, resonating with bold and exploratory spirits.
3. Branded Entertainment - Silk & Spice's billboard treasure hunt taps into the spirit of their brand, creating a sense of discovery and enticement through flavor.
Industry Implications
1. Wine - Silk & Spice's desert island billboard provides an innovative advertising opportunity for wine brands to engage consumers through interactive experiences.
2. Marketing - Silk & Spice's interactive billboard campaign showcases the potential for brands to create immersive and engaging marketing strategies.
3. Hospitality - Silk & Spice's treasure hunt concept on a remote beach highlights the opportunity for the hospitality industry to create unique and captivating experiences for customers.
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