Streaming Service ITVX Marked Its Launch by Sharing Snacks in the UK
Laura McQuarrie — December 8, 2022 — Marketing
References: famouscampaigns
Free-to-watch streaming service ITVX marked its launch with a bang by setting up a popcorn dispenser billboard in London. This treat for streaming service lovers delights all the senses, since it's a multi-sensory billboard that also emits the scent of fresh popcorn.
This new streaming service shares new series every week, plus a rotating library of blockbuster movies, as well as live music and sporting events. This all-in-one destination for streaming service fans speaks to all their entertainment needs, and the snack-serving billboard helps to make sure they have snacks on hand for enjoying all the content available on the platform.
Passersby in London will be able to enjoy the benefits of this popcorn dispenser billboard at Victoria Station only for a limited time.
This new streaming service shares new series every week, plus a rotating library of blockbuster movies, as well as live music and sporting events. This all-in-one destination for streaming service fans speaks to all their entertainment needs, and the snack-serving billboard helps to make sure they have snacks on hand for enjoying all the content available on the platform.
Passersby in London will be able to enjoy the benefits of this popcorn dispenser billboard at Victoria Station only for a limited time.
Trend Themes
1. Multi-sensory Billboards - Companies can take advantage of this trend by creating billboards that engage multiple senses to better attract and retain potential customers.
2. Innovative Product Launches - Using creative marketing initiatives such as product sampling billboards can draw attention towards the launch of a new product or service.
3. All-in-one Entertainment Packages - Creating streaming platforms that offer a diverse range of entertainment options for users can increase engagement and user retention due to the convenience of having multiple offerings in one place.
Industry Implications
1. Advertising - Using innovative and interactive billboards can generate more engagement and interest towards a brand, potentially increasing sales and brand recognition.
2. Entertainment - Creating new streaming services or products that offer a range of entertainment options can increase user engagement and retention, leading to potential growth and expansion in the entertainment industry.
3. Food and Beverage - Integrating food and beverage offerings into promotional initiatives such as billboards can help increase brand awareness and potentially boost sales.
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