Soglar's Billboard Uplifts on the Most Depressing Day of the Year
Laura McQuarrie — January 23, 2023 — Marketing
References: instagram & famouscampaigns
Blue Monday falls in January, a time post-holidays when people are at their loneliest, debt levels are at their highest and the weather is at its worst—and to combat the most depressing day of the year, multivitamin and health supplement brand Soglar created an uplifting billboard. With the aid of Saatchi & Saatchi, Soglar created a serotonin-boosting billboard called Golden Lights.
A dozen billboards across the UK were set up like SAD lamps, inviting commuters to stand in front of them and soak up the glow to boost their serotonin levels, and simultaneously remind them to take their daily dose of Solgar’s new vegan Vitamin D, especially during the shorter, darker days of the year.
Golden Lights was made possible with funding from the Ocean Outdoor Digital Competition 2022 and Ocean’s OOH technology.
A dozen billboards across the UK were set up like SAD lamps, inviting commuters to stand in front of them and soak up the glow to boost their serotonin levels, and simultaneously remind them to take their daily dose of Solgar’s new vegan Vitamin D, especially during the shorter, darker days of the year.
Golden Lights was made possible with funding from the Ocean Outdoor Digital Competition 2022 and Ocean’s OOH technology.
Trend Themes
1. Serotonin-boosting Billboards - The use of billboards that boost serotonin levels will become a popular advertising tactic.
2. Branded Health Supplements - More brands will create their own healthy supplements as a way to market their products.
3. Innovative Outdoor Advertising - Outdoor advertising will continue to innovate and incorporate new technology to engage consumers.
Industry Implications
1. Outdoor Advertising - Outdoor advertising companies can invest in new technology to create innovative and engaging campaigns.
2. Health Supplements - Companies in the health supplement industry can partner with brands to create custom products that fit with a brand's message and target audience.
3. Mental Health - The mental health industry can explore new methods to improve mental health and market those methods to businesses as a tool to help boost employee morale and productivity.
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