Black Mirror Fans are Getting Their Own Customized Billboards
Laura McQuarrie — June 30, 2023 — Marketing
References: twitter & famouscampaigns
Black Mirror, the sci-fi anthology series that eerily parallels real life, is creating intrigue for its newest season with customized billboards across the UK. The first episode of Black Mirror Season 6, Joan is Awful, portrays a cautionary tale about reading terms and conditions online when one woman realizes that her life is actively being adapted and broadcast as a television series on a streaming service called Streamberry. In the show, the main character played by Annie Murphy sees events from her own life dramatized by an AI-generated Salma Hayek.
Black Mirror is giving fans their own chance to have their own billboards created in their likeness online and see them set up in real life. Across social media, Black Mirror is sharing these billboard images, and fans are submitting their own images to see themselves on them.
Black Mirror is giving fans their own chance to have their own billboards created in their likeness online and see them set up in real life. Across social media, Black Mirror is sharing these billboard images, and fans are submitting their own images to see themselves on them.
Trend Themes
1. Customized Billboards - Opportunity for advertisers to personalize billboards and create a unique experience for consumers.
2. Streaming Services - Potential for streaming platforms to offer personalized content based on individual preferences.
3. AI-generated Content - Disruptive innovation opportunity for AI to create personalized and engaging content for entertainment purposes.
Industry Implications
1. Advertising - The advertising industry can explore new ways to engage with consumers through personalized billboards.
2. Entertainment - Streaming platforms and content creators can leverage personalized content to attract and retain viewers.
3. Artificial Intelligence - AI technology can be utilized to generate customized content that enhances the entertainment experience.
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