Zenb Created an Outdoor Advertisement in the Style of Wheel of Fortune
Laura McQuarrie — September 6, 2022 — Lifestyle
References: zenb & famouscampaigns
There's a new, unmissable outdoor advertisement from plant-based food brand Zenb that gives people passing by the chance to take home a box of its 100% yellow pea gluten-free spaghetti. The large billboard spells out "No wheat still fun to eat" and it provides a spin-to-win wheel that can be interacted with via a mobile device and a scannable QR code. Additionally, participating passersby will get 40% discount on their first Zenb order.
The interactive billboard from Zenb can be found outside of King’s Cross Station and then Box Park Shoreditch for a limited time this month.
The launch of Zenb Spaghetti helps to offer a new plant-powered option to all, proving that delicious and nutritious meals can be made without sacrificing taste.
The interactive billboard from Zenb can be found outside of King’s Cross Station and then Box Park Shoreditch for a limited time this month.
The launch of Zenb Spaghetti helps to offer a new plant-powered option to all, proving that delicious and nutritious meals can be made without sacrificing taste.
Trend Themes
1. Interactive Billboards - There is an opportunity for outdoor advertisers to create interactive billboards that engage and reward passersby, increasing brand awareness and customer acquisition.
2. QR Code Scannable Ads - QR codes provide a way for advertisers to connect with consumers in a convenient and contactless way, and provide a potential conversion funnel for future purchase decisions.
3. Plant-based Options - Companies in the food industry can innovate by offering more plant-based options like Zenb's gluten-free spaghetti, appealing to the growing population of health-conscious and environmentally aware consumers.
Industry Implications
1. Outdoor Advertising - The use of technology in outdoor advertising has opened up avenues for customer engagement, prompting an evolution in traditional billboard advertising.
2. QR Code Technology - As businesses seek contactless ways of engagement with customers, the use of QR code technology in advertisements will become increasingly popular.
3. Plant-based Food - Food companies can tap into the growing trend of health-conscious consumers who demand plant-based options, resulting in a shift in traditional meat-centered diets.
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