Dove's Injectable Billboard Addresses Toxic Beauty Standards
Laura McQuarrie — April 12, 2023 — Marketing
References: famouscampaigns
Dove's Injectable Billboard is made up of thousands of syringes and it makes a statement about the unhealthy beauty standards and pressure placed upon girls and young women. Specifically, this billboard calls out the number of cosmetic injectable procedures performed on teens.
Dove's commitment to promoting authentic beauty and challenging unrealistic beauty standards is ongoing, especially at a time when augmented reality beauty filters are becoming more advanced. By encouraging young women to embrace their unique features, Dove is helping to redefine beauty norms and promote self-love and confidence.
The billboard appeared in Toronto’s Square One mall for just three days but its message about toxic beauty standards will live on through social media and digital content.
Dove's commitment to promoting authentic beauty and challenging unrealistic beauty standards is ongoing, especially at a time when augmented reality beauty filters are becoming more advanced. By encouraging young women to embrace their unique features, Dove is helping to redefine beauty norms and promote self-love and confidence.
The billboard appeared in Toronto’s Square One mall for just three days but its message about toxic beauty standards will live on through social media and digital content.
Trend Themes
1. Authentic Beauty Promotion - Companies can promote authentic beauty to challenge unrealistic beauty standards and encourage self-love and confidence.
2. Innovative Advertising Methods - Innovative advertising methods, such as syringe-based billboards, can capture consumers' attention and create social media buzz.
3. Addressing Teen Cosmetic Procedures - There is a growing need for companies to address the number of cosmetic injectable procedures being performed on teens and promote alternative messages about beauty.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care companies can promote authentic beauty and challenge unrealistic beauty standards through advertising and messaging.
2. Advertising and Marketing - Advertising and marketing industries can explore innovative methods, such as syringe-based billboards, to capture consumers' attention and create social media buzz.
3. Healthcare Industry - There is an opportunity for the healthcare industry to address the growing number of teens getting cosmetic injectables and promote positive messages about beauty and body image.
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