The Milk Bottle Design for Sarda Farms Modern, but Vintage-Inspired
Laura McQuarrie — July 14, 2014 — Lifestyle
References: sardafarms & thedieline
The milk bottle design that's used to package Sarda Farms' milk plays up nostalgia and a return to simpler times.
Sarda Farms is run out of 10 acres of farm land in Nashik, India and in developing the dariy product packaging, the Alok Nanda & Company wanted consumers to be able to feel like they are taking home a piece of the family farm. The vintage-style bottle is paired with a crisp, modern font and a few colorful details on the tops of the caps to differentiate one type of milk from another.
The front of the bottles barely has any text on it besides the logo presenting the family's name, which lets the pure and authentic product shine without having to compete against flashy packaging.
Sarda Farms is run out of 10 acres of farm land in Nashik, India and in developing the dariy product packaging, the Alok Nanda & Company wanted consumers to be able to feel like they are taking home a piece of the family farm. The vintage-style bottle is paired with a crisp, modern font and a few colorful details on the tops of the caps to differentiate one type of milk from another.
The front of the bottles barely has any text on it besides the logo presenting the family's name, which lets the pure and authentic product shine without having to compete against flashy packaging.
Trend Themes
1. Nostalgic Packaging - Creating product packaging that evokes nostalgia can appeal to consumers seeking simplicity and authenticity.
2. Minimalist Design - Using clean and simple designs can help products stand out by focusing on the quality of the product itself.
3. Differentiating Elements - Incorporating small details or color cues can help consumers easily distinguish between different product variations.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage nostalgic packaging to create a sense of trust and connection with customers.
2. Graphic Design - Graphic design professionals can explore minimalist design principles to create visually captivating and impactful packaging.
3. Brand Marketing - Brand marketing experts can use differentiating elements in packaging to facilitate quick and intuitive product identification in crowded markets.
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