Aldo's One-of-a-Kind Store in Toronto Reflects the Neighborhood’s Spirit
Laura McQuarrie — August 2, 2018 — Fashion
References: aldoshoes & retail-insider
'Aldo Alley' is the name of the new one-of-a-kind store design from Aldo, situated in Toronto’s Queen Street West neighborhood. While many retailers are in the habit of replicating a formulaic store design in destinations around the world, Aldo is experimenting with a hyper-local approach to design that celebrates the vibrant spirit of the neighborhood.
As the new footwear and accessory store design is located in close proximity to the city's Graffiti Alley, the exterior pays tribute to the local art scene and the building's immediate architectural surroundings.
On the inside of the store, consumers will find a high-tech shopping experience powered by video screens and a pre-ordering shoe system. For employees, the store also incorporates "endless shelf" technology so that the store's stock can easily be seen.
As the new footwear and accessory store design is located in close proximity to the city's Graffiti Alley, the exterior pays tribute to the local art scene and the building's immediate architectural surroundings.
On the inside of the store, consumers will find a high-tech shopping experience powered by video screens and a pre-ordering shoe system. For employees, the store also incorporates "endless shelf" technology so that the store's stock can easily be seen.
Trend Themes
1. Hyper-local Store Design - Brands can experiment with hyper-local store designs to reflect the unique character of the surrounding neighborhood.
2. High-tech Shopping Experience - Retailers can incorporate video screens and pre-order shoe systems to enhance the shopping experience for consumers.
3. Endless Shelf Technology - Retailers can use endless shelf technology to make their entire stock easily visible to employees and ultimately improve customer service.
Industry Implications
1. Retail - The retail industry can benefit by embracing hyper-local and high-tech designs for their stores to encourage foot traffic and improve customer experience.
2. Fashion - Fashion brands can experiment with unique and innovative designs for their stores to better showcase their products and create memorable experiences for their customers.
3. Technology - The technology industry has the opportunity to provide retailers with new tools, such as endless shelf technology, that can improve inventory management and customer service.
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