LIVINCOOL Debuts Its SS18 Collection With Emily Ratajkowski
References: livincool.myshopify & highsnobiety
'LIVINCOOL' was created by Emanuele D'Angelo, who is a talented Italian photographer and contributor to Highsnobiety. D'Angelo often spends a lot of his time photographing his well-known friends, including Travis Scott, Emily Ratajkowski, and Adwoa Aboah. The familiar faces are seen in his work that he showcases on his website, which expands to be a brand on its own. LIVINCOOL now delivers a range of apparel, and the photographer taps Ratajkowski to debut his Spring/Summer 2018 range.
The new seasonal collection is comprised of vibrant colored streetwear silhouettes, from caps to shirts, to cropped hoodies. All of the pieces boast branding details in two different fonts -- either in 'World', which is a global imprint in reverse design, or a 'Wavy' font.
The new seasonal collection is comprised of vibrant colored streetwear silhouettes, from caps to shirts, to cropped hoodies. All of the pieces boast branding details in two different fonts -- either in 'World', which is a global imprint in reverse design, or a 'Wavy' font.
Trend Themes
1. Model-showcased Streetwear Capsules - As high-profile models are increasingly showcasing streetwear collections, there is an opportunity for fashion brands to collaborate with models and photographers to create unique and buzz-worthy clothing lines.
2. Vibrant Colored Streetwear Silhouettes - Designing streetwear clothing made with high-quality fabrics and bold colors can disrupt the traditional fashion industry and draw in younger, fashion-forward consumers.
3. Branding Details in Unique Fonts - Incorporating unique fonts and brand designs that are recognizable and visually striking on clothing can set brands apart from competitors and create a cult-like following among streetwear enthusiasts.
Industry Implications
1. Fashion - Fashion retailers can utilize social media to showcase clothing lines through high-profile models and creators to increase brand awareness and sales.
2. Photography - By collaborating with fashion brands to create clothing lines, photographers have the opportunity to showcase their designs and creative direction as a part of a larger brand strategy.
3. Marketing - Creating buzz-worthy clothing lines that feature unique branding and collaborations with high-profile individuals can disrupt traditional marketing methods and attract a younger, social media-savvy audience.
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