The Body Shop is Launching Natural Face Masks Powered by Superfoods
Laura McQuarrie — August 13, 2016 — Fashion
References: thebodyshop & popsugar
The Body Shop will soon be expanding its skincare collection with an all-new range of five vegetarian and natural face masks that are inspired by superfood ingredients and traditional globally inspired beauty remedies.
Each face mask product tackles a different skincare concern—for instance, Amazonian Acai is designed to supply "energizing radiance," while the Chinese Ginseng & Rice variety is better suited as a "clarifying polishing" mask.
What's particularly notable about these face mask formulas is that they are not designed with a particular skin type in mind. This means that there's plenty of room for consumers to mix and match the contents of the small pots and take advantage of the popular "multimasking" technique, which involves using a number of face masks with various properties on different problem areas of the face.
Each face mask product tackles a different skincare concern—for instance, Amazonian Acai is designed to supply "energizing radiance," while the Chinese Ginseng & Rice variety is better suited as a "clarifying polishing" mask.
What's particularly notable about these face mask formulas is that they are not designed with a particular skin type in mind. This means that there's plenty of room for consumers to mix and match the contents of the small pots and take advantage of the popular "multimasking" technique, which involves using a number of face masks with various properties on different problem areas of the face.
Trend Themes
1. Natural Face Mask Trend - Traditional ingredients mixed with superfoods presents an opportunity to disrupt the beauty industry.
2. Multimasking Technique Trend - The practice of using multiple face masks has disrupted traditional single-face mask applications.
3. Vegetarian Face Mask Trend - The introduction of vegetarian face masks makes strides in both vegan beauty and natural, organic ingredients.
Industry Implications
1. Beauty Industry - Superfood face masks offer an opportunity in the beauty industry to disrupt traditional products.
2. Organic Skincare Industry - The emergence of natural, plant-based face masks provides an opportunity in the organic skincare industry.
3. Vegan Beauty Industry - Vegetarian face masks open new avenues for the vegan beauty industry to increase its offerings.
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