Nike Rise Seoul Offers the Future of Digital & Physical Experiences
Laura McQuarrie — August 12, 2021 — Business
References: news.nike & designtaxi
Nike Rise Seoul is an innovative concept store that offers a look at the future of digital and physical shopping experiences, as well as sustainability in retail. Within the store, there's the Sport Pulse platform for sharing sports updates and popular products, as well as the RFID-enabled digital footwear table, Nike Rise is Inside Track, for comparing product benefits just by placing a shoe on the surface.
Last year, Nike opened the doors to its first Rise retail concept store in Guangzhou and now, this format is being introduced to new areas. With its new store, Nike is furthering its Move to Zero initiatives, since it is among the first of its kind from the brand to secure a LEED Gold certification, and it's also the first in Asia to launch Recycling & Donation service for gently worn apparel and footwear.
Last year, Nike opened the doors to its first Rise retail concept store in Guangzhou and now, this format is being introduced to new areas. With its new store, Nike is furthering its Move to Zero initiatives, since it is among the first of its kind from the brand to secure a LEED Gold certification, and it's also the first in Asia to launch Recycling & Donation service for gently worn apparel and footwear.
Trend Themes
1. Phygital Retail - Nike Rise Seoul is an example of how to bridge both physical and digital retail experiences to improve customer engagement.
2. Sustainable Retail - Nike Rise Seoul's LEED Gold Certification and Recycling & Donation service for apparel and footwear showcases a growing trend in retail towards environmental sustainability.
3. Interactive In-store Technology - Nike Rise Seoul's Sport Pulse platform and RFID-enabled digital footwear table, Nike Rise Inside Track, showcases the potential for interactive technologies to enhance the in-store shopping experience.
Industry Implications
1. Retail Industry - Nike Rise Seoul's approach towards sustainable retail and integration of in-store technology presents an opportunity for retailers to enhance their customers' shopping experience and environmental sustainability efforts.
2. Sports Industry - Nike Rise Seoul's Sport Pulse platform presents an opportunity for the sports industry to integrate interactive technologies and engage with customers in immersive ways within the retail landscape.
3. Technology Industry - Nike Rise Seoul's integration of interactive technologies within the retail experience presents an opportunity for the technology industry to grow its presence in retail and improve overall customer engagement.
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