Yakult's Magic Mirror Activation Explores the Science of Breathing
Laura McQuarrie — April 25, 2019 — Marketing
References: yakultactivities & campaignlive
To share its message on the Science of Wellbeing, Yakult is diving into its first foray into AR experiences with the augmented reality Magic Mirror. The activation offers an experiential way for people to learn about the science of breathing with a 30-second breathing activity.
To begin, a person standing in front of the augmented reality Magic Mirror is able to tap the on-screen Yakult bottle and take a moment to center themselves, calm their mind and focus on just their breath for just a few seconds. As Yakult is a sweetened probiotic milk beverage, the wellness-centered AR experience provides a moment of relaxation that ties into its Japanese origins.
While many brands are turning to meditative experiences to help consumers feel a bit better in their daily lives, this exercise offers a non-intimidating way for people in public to center themselves instantly.
To begin, a person standing in front of the augmented reality Magic Mirror is able to tap the on-screen Yakult bottle and take a moment to center themselves, calm their mind and focus on just their breath for just a few seconds. As Yakult is a sweetened probiotic milk beverage, the wellness-centered AR experience provides a moment of relaxation that ties into its Japanese origins.
While many brands are turning to meditative experiences to help consumers feel a bit better in their daily lives, this exercise offers a non-intimidating way for people in public to center themselves instantly.
Trend Themes
1. Breath-based AR Experiences - Yakult's Magic Mirror activation highlights the potential for breath-based AR experiences to create unique forms of wellness-centered engagement.
2. Non-intimidating Wellness Experiences - Yakult's AR activation demonstrates the value of non-intimidating approaches to wellness, particularly in public.
3. Experiential Learning - Yakult's Magic Mirror AR experience illustrates the potential for experiential learning in the wellness industry through engaging and immersive technology.
Industry Implications
1. Wellness - The wellness industry has the opportunity to leverage breath-based AR experiences to create novel approaches to lifestyle and self-care.
2. Food and Beverage - Companies in the food and beverage industry, such as Yakult, can utilize AR technology to create engaging and interactive experiences around their products.
3. Tourism and Hospitality - Tourism and hospitality companies can use breath-based AR experiences to offer unique wellness-based activities for travelers looking for new and immersive experiences.
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