Amorepacific’s In-Store Mirror Limits Consumer Interaction with Staff
Laura McQuarrie — July 6, 2020 — Business
References: bworldonline & cosmeticsbusiness
As retailers are reopening their stores after temporary closures, they are implementing solutions that help to reduce interactions between consumers and staff—and Amorepacific is introducing a vision for the future with its AR beauty mirror. The in-store augmented reality mirror gives consumers the ability to virtually try on products, effectively reducing contact time and solving the problem of needing to offer in-store sampling and try-on experiences.
The augmented reality mirror can be found within Amorepacific’s Seoul, South Korea retail location. Using the mirror is as simple as having one's photo taken, so that products can be recommended based on detected textures and details like blemishes, fine lines and wrinkles. The AR beauty mirror is a solution for trying on a variety of products virtually, including foundations, lipsticks and eye products.
Image Credit: Reuters
The augmented reality mirror can be found within Amorepacific’s Seoul, South Korea retail location. Using the mirror is as simple as having one's photo taken, so that products can be recommended based on detected textures and details like blemishes, fine lines and wrinkles. The AR beauty mirror is a solution for trying on a variety of products virtually, including foundations, lipsticks and eye products.
Image Credit: Reuters
Trend Themes
1. AR Beauty Mirrors - Amorepacific's AR beauty mirror reduces contact time and offers virtual try-on experiences for consumers.
2. Reduced Staff Interaction - Implementing AR beauty mirrors limits consumer interaction with staff and promotes social distancing.
3. Enhanced Personalization - Using AR technology, the mirror recommends products based on detected textures and details, providing a personalized shopping experience.
Industry Implications
1. Retail - Retailers can implement AR beauty mirrors to create a safer shopping experience and attract tech-savvy customers.
2. Beauty - AR beauty mirrors revolutionize the cosmetic industry by allowing customers to virtually try on products without physical contact.
3. Technology - With the rise of AR technology, the use of augmented reality mirrors creates new opportunities for innovation and customer engagement.
6.2
Score
Popularity
Activity
Freshness
