Burger King's Halloween Ad is Once Again Spoofing McDonald's
Ellen Smith — October 27, 2020 — Marketing
References: burgerking.dk & adweek
Burger King's Halloween ad is once again spoofing McDonald's, by summoning the ghost of Ronald McDonald in a Bloody Mary-style ad spot. Most adults can remember standing in front of a bathroom mirror, repeating 'Bloody Mary' three times and waiting for a ghostly encounter. Burger King was inspired by the child's tale, and re-imagined it to celebrate the season, while doing what the brand does best - mocking one of its top competitors.
In the ad, viewers can see an upcoming stunt in which the chain installed two-way voice-activated smart mirrors in their stores throughout Denmark and Sweden. When the customer says "Cancelled Clown" three times, the lights turn off, and a terrifying resurrected clown appears in the mirror, stunning the customer.
Image Credit: Burger King / INGO Stockholm
In the ad, viewers can see an upcoming stunt in which the chain installed two-way voice-activated smart mirrors in their stores throughout Denmark and Sweden. When the customer says "Cancelled Clown" three times, the lights turn off, and a terrifying resurrected clown appears in the mirror, stunning the customer.
Image Credit: Burger King / INGO Stockholm
Trend Themes
1. Spoofing Competitors - Businesses can leverage the strategy of spoofing competitors to create buzz and engage with their target audience.
2. Interactive Advertising - The use of voice-activated smart mirrors demonstrates the potential of interactive advertising to captivate and surprise customers.
3. Holiday-themed Marketing - Holiday-themed marketing campaigns can be a successful way for businesses to tap into the seasonal spirit and connect with consumers.
Industry Implications
1. Fast Food - Fast food chains can embrace disruptive innovation by incorporating interactive elements into their marketing strategies.
2. Advertising - The spoofing of competitors in advertisements presents opportunities for creative and attention-grabbing campaigns within the advertising industry.
3. Retail - The use of voice-activated smart mirrors showcases the potential for interactive experiences in retail settings, enhancing customer engagement.
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