Afterpay & AFC Made an Experiential Retail Space for Four Emerging Brands
Laura McQuarrie — November 11, 2021 — Business
References: fashionunited.uk
The work of four up-and-coming Australian brands can now be appreciated at a new phygital fashion shop opened by Afterpay teamed up with the Australian Fashion Council (AFC.) The Edit Collection leverages new technologies such as eTale Bluetooth chip tags for real-time product tracking and interactive smart mirrors with gesture-controlled screens.
This new new eTale Bluetooth chip tag is designed to deliver analytics to brands on the products that are the most tried and sold, so that further data-driven solutions can be implemented. At the phygital store, shoppers can experience Bondi Born, My General Store, First Nations Fashion and Design and Esse Studio in a hybrid retail location that offers the best features of online and offline shopping.
This new new eTale Bluetooth chip tag is designed to deliver analytics to brands on the products that are the most tried and sold, so that further data-driven solutions can be implemented. At the phygital store, shoppers can experience Bondi Born, My General Store, First Nations Fashion and Design and Esse Studio in a hybrid retail location that offers the best features of online and offline shopping.
Trend Themes
1. Phygital Fashion Shops - Emerging brands are leveraging eTale Bluetooth chip tags and interactive smart mirrors to create a seamless online-offline shopping experience.
2. Real-time Product Tracking - The new eTale Bluetooth chip tags provide brands with real-time analytics on the most popular products, creating opportunities for data-driven solutions.
3. Gesture-controlled Screens - Interactive smart mirrors with gesture-controlled screens offer a unique and engaging shopping experience for customers.
Industry Implications
1. Fashion - The fashion industry can leverage new technologies such as eTale Bluetooth chip tags and interactive smart mirrors to create innovative in-store experiences.
2. Retail - Retailers can use real-time product tracking data to optimize their inventory management and enhance the customer experience.
3. Technology - The development of eTale Bluetooth chip tags and interactive smart mirrors demonstrates the potential for technology to transform the retail industry.
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