Dentists and doctors use entertainment tech to alleviate stress in patients
Trend - There is no way around necessary medical procedures and routine check-ups at the dentist or the doctor. Regardless of age, these visits are often met with anxiety. To alleviate stress in the waiting room, as well as during procedures, practitioners introduce entertainment technology -- from mixed-reality to video streaming, to distract and delight patients.
Insight - Consumer anxiety when paying the doctor a visit can be justified on a few accounts. On one hand, there is the scare of the unknown. On the other, many dread painful and/or invasive procedures that doctors and dentists have sometimes have to execute. To ease the tension prior to and during procedures, consumers wish to escape and immerse themselves in a space where the experience of the medical appointment does not overpower their senses.
Insight - Consumer anxiety when paying the doctor a visit can be justified on a few accounts. On one hand, there is the scare of the unknown. On the other, many dread painful and/or invasive procedures that doctors and dentists have sometimes have to execute. To ease the tension prior to and during procedures, consumers wish to escape and immerse themselves in a space where the experience of the medical appointment does not overpower their senses.
Workshop Question - Where could you see your brand reducing consumer anxiety?
Trend Themes
1. Entertainment Technology for Painless Distraction - Doctors and dentists are introducing entertainment technology, such as mixed-reality and video streaming, to distract and delight patients and alleviate the anxiety of medical appointments.
2. Virtual Reality Technology in Medical Settings - Virtual reality technology is being used in medical settings, such as the BC Children's Hospital and dental offices, to alleviate stress and anxiety from medical procedures and create a more pleasant experience for patients.
3. Augmented Reality Dental Apps - Dental offices, like The Super Dentists, are utilizing augmented reality technology to create a more playful atmosphere that can alleviate anxiety for patients, make time pass faster in the waiting room, and even offer educational opportunities.
Industry Implications
1. Entertainment Technology - Companies in the entertainment technology industry can utilize their expertise to create immersive experiences for patients during medical appointments.
2. Medical Technology - The medical technology industry can incorporate virtual reality and augmented reality technologies to create a more pleasant and stress-free experience for patients during medical procedures.
3. Dental Industry - Innovative dental start-ups and practices can use technologies like virtual and augmented reality to create a more pleasant and even enjoyable experience for patients, potentially overcoming the anxiety that often comes with visiting the dentist.
4 Featured, 28 Examples:
58,101 Total Clicks
Date Range:
Oct 19 — Oct 19
Trending:
Warm
Consumer Insight Topics:
