Jamba Announces the Return of the Pumpkin Smash Smoothie
Grace Mahas — August 11, 2022 — Lifestyle
References: prnewswire
In anticipation of fall, Jamba announced the return of the beloved Pumpkin Smash smoothie. Starting August 16, the iconic Pumpkin Smash smoothie and Plant-Based Pumpkin Smash smoothie will return to locations nationwide.
This mouth-wateringly delicious shake combines Jamba's pumpkin spice blend with 2% milk and frozen yogurt for a taste of fall in a cup. With So Delicious Dairy Free oatmilk frozen dessert and pumpkin spice blend, the Plant-Based Pumpkin Smash smoothie is just as cool, creamy, and crave-worthy.
"We know Jamba fans eagerly await the return of Pumpkin Smash to fulfill their pumpkin fix long before the official start of fall," shared Danielle Fisher, Vice President of Marketing at Jamba. "The beloved pumpkin trend seems to come around earlier and earlier each year, but at Jamba it's never too early! With our Pumpkin Smash smoothies, we're able to provide a beverage that satisfies guests' cravings AND keeps them refreshed through the lingering days of summer and all fall long."
This mouth-wateringly delicious shake combines Jamba's pumpkin spice blend with 2% milk and frozen yogurt for a taste of fall in a cup. With So Delicious Dairy Free oatmilk frozen dessert and pumpkin spice blend, the Plant-Based Pumpkin Smash smoothie is just as cool, creamy, and crave-worthy.
"We know Jamba fans eagerly await the return of Pumpkin Smash to fulfill their pumpkin fix long before the official start of fall," shared Danielle Fisher, Vice President of Marketing at Jamba. "The beloved pumpkin trend seems to come around earlier and earlier each year, but at Jamba it's never too early! With our Pumpkin Smash smoothies, we're able to provide a beverage that satisfies guests' cravings AND keeps them refreshed through the lingering days of summer and all fall long."
Trend Themes
1. Pumpkin-flavored Products - Companies can capitalize on the trend of pumpkin-flavored products by creating unique and delicious recipes that cater to consumers' fall cravings.
2. Plant-based Options - As more consumers seek out plant-based options, companies in the food and beverage industry can innovate by developing tasty plant-based alternatives to traditional pumpkin-flavored treats.
3. Early Seasonal Products - By offering seasonal products earlier each year, companies can generate buzz and excitement among consumers and stay ahead of competitors in terms of meeting customer demand.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of the pumpkin-flavored trend by creating innovative pumpkin-themed products to attract customers and increase sales.
2. Dairy - Companies in the dairy industry can appeal to health-conscious consumers by creating plant-based alternatives to traditional dairy products that are still rich and creamy in taste.
3. Marketing and Advertising - Marketing and advertising firms can work with companies in the food and beverage industry to develop strategic campaigns that create excitement and anticipation around seasonal products that cater to consumers' changing tastes.
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