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Edible Superfood Masks

Clean the Sky - Positive Eco Trends & Breakthroughs

Golde's Superfood Masks Kit Contains Nourishing Ingredients

— October 14, 2019 — Fashion
The Golde Superfood Masks Kit contains two powder-to-gel face mask mixes that can be activated with water. The masks, Lucuma Bright and Clean Greans, are made with ingredients that are safe for all skin types, vegan-friendly and free from fillers and preservatives.

Lucuma Bright is described as being like a "tropical smoothie" thanks to ingredients like lucuma, papaya and sea buckthorn berry, and it is full of natural fruit enzymes to provide gentle exfoliation. Clean Greans is packed with deep greens like chlorella and spirulina, plus mango juice, which leads the brand to say that this second face mask is "basically a green juice for your face" that promotes detoxification and radiance from within.

These masks are both beneficial for delivering nutrients to the skin, reducing inflammation and even soothing breakouts.
Trend Themes
1. Edible Beauty - Introducing edible superfood masks that can nourish the skin from within, creating an opportunity for companies to expand into edible beauty products.
2. Natural & Vegan Cosmetics - With the rise of vegan and natural cosmetics, companies can consider developing similar cosmetic products that are safe for all skin types and free from fillers and preservatives.
3. Fruit Enzyme Skincare - There is an opportunity in developing skincare products that contain fruit enzymes, which promote gentle exfoliation as well as providing nutrients to the skin.
Industry Implications
1. Beauty Industry - The introduction of edible beauty products provides a new market segment in the beauty industry for companies to explore.
2. Natural & Vegan Food Industry - As the superfood masks are made from natural and vegan ingredients, companies in the natural and vegan food industry can explore the development of similar products.
3. Wellness & Health Industry - The use of fruit enzymes and other natural ingredients in skincare products creates an opportunity for companies in the wellness and health industry to develop complementary products for a holistic approach to skincare.
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