Lucky Charms Hidden Dragon Features Marshmallow-Revealing Tech
Laura McQuarrie — May 25, 2023 — Lifestyle
References: luckycharms & businesswire
The limited-edition Lucky Charms Hidden Dragon cereal is a first-of-its-kind release from the brand that features marshmallow-revealing technology, helping to make breakfasts even more magical. This cold breakfast cereal introduces four new dragon-themed charms that change color once they are in milk. Initially, the marshmallows start off as white and then they change to reveal a colorful yellow dragon, a pink dragon, a dragon egg and a flame.
With this new cereal, the brand is expanding the story of Lucky the Leprechaun, who made friends with a dragon on his epic adventures. As the brand says, "Legend has it that a magical milk lagoon appeared right as Lucky was trying to outwit and escape the pesky kids who are always hot on his heels. By tossing the charms in the lagoon, the cascading milk waterfall revealed the charms’ colors and powers, and Lucky was saved by a friendly dragon who flew him out of the lagoon and into the magical sky."
With this new cereal, the brand is expanding the story of Lucky the Leprechaun, who made friends with a dragon on his epic adventures. As the brand says, "Legend has it that a magical milk lagoon appeared right as Lucky was trying to outwit and escape the pesky kids who are always hot on his heels. By tossing the charms in the lagoon, the cascading milk waterfall revealed the charms’ colors and powers, and Lucky was saved by a friendly dragon who flew him out of the lagoon and into the magical sky."
Trend Themes
1. Color-changing Cereals - Breakfast cereals that feature color-changing properties can set the trend for innovative product designs.
2. Interactive Food Experiences - Experience-based marketing in food products can create a memorable and long-lasting impression on customers.
3. Character-driven Storytelling - Incorporating beloved characters in product storylines can create a loyal following among consumers and drive product sales.
Industry Implications
1. Food and Beverage - Brands can incorporate unique and innovative features into food products to capture consumer attention and increase sales.
2. Marketing and Advertising - Marketers can use interactive experiences in their campaigns to create lasting memories and emotional connections with consumers.
3. Entertainment - Companies that produce entertainment content can leverage their characters to create a line of consumer products that tell compelling stories and engage their audiences.
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