The Galaxy Caramel Truffles are New for Christmas 2020
Michael Hemsworth — September 5, 2020 — Marketing
References: galaxychocolate & talkingretail
The Galaxy Caramel Truffles are a new offering from Mars Wrigley UK that will provide consumers with a way to enhance their own holiday traditions or even spread the joy of the season to friends and family. The tasty truffles come in 212 gram boxes that will retail for £4.99 and are individually wrapped to make them well-suited for serving at a party. The product has been announced by the brand alongside the Milky Way selection box and the Skittles selection box that are perfect for holiday sharing rituals.
Gifting Senior Brand Manager at Mars Wrigley UK Jo Sinisgalli spoke on the new Galaxy Caramel Truffles saying, "Chocolate and confectionery plays an ever-important role in providing little moments of joy and pleasure for people across the world – something that is not only needed during this uncertain time but a staple tradition during the holiday season. We know that Brits will still want to celebrate the holidays with family, friends and neighbors in a safe way through activities at home and virtual parties and know that these exciting treats will bring some Christmas magic and cheer to all.”
Gifting Senior Brand Manager at Mars Wrigley UK Jo Sinisgalli spoke on the new Galaxy Caramel Truffles saying, "Chocolate and confectionery plays an ever-important role in providing little moments of joy and pleasure for people across the world – something that is not only needed during this uncertain time but a staple tradition during the holiday season. We know that Brits will still want to celebrate the holidays with family, friends and neighbors in a safe way through activities at home and virtual parties and know that these exciting treats will bring some Christmas magic and cheer to all.”
Trend Themes
1. Personalized Chocolate Gifts - Creating personalized versions of prepackaged chocolate gifts that can be customized with photos or messages for special occasions such as weddings or birthdays.
2. Chocolate Gift Subscriptions - Launching subscription-based services offering monthly or quarterly prepackaged chocolate gifts delivered straight to the recipient's doorstep.
3. Health-conscious Chocolate Gifts - Developing prepackaged chocolate gifts made with healthier ingredients such as dark chocolate and natural sweeteners to appeal to a health-conscious consumer base.
Industry Implications
1. Gourmet Food and Beverage - Incorporating high-quality gourmet chocolate gifts into the current offerings of gourmet food and beverage companies for special occasions, such as holidays and weddings.
2. E-commerce - Developing an e-commerce platform that specializes in prepackaged chocolate gifts and offers a wide range of options for customization and personalization.
3. Event Planning and Catering - Partnering with event planning and catering companies to offer prepackaged chocolate gifts as an add-on for special events and celebrations.
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