M&M's Album Art Packaging Takes After Memorable Music Artwork
Laura McQuarrie — January 26, 2022 — Marketing
References: mms & designtaxi
M&M's Album Art packaging pays tribute to music and entertainment with wrappers that riff on pop culture artwork. These playful packaging designs represent a wide range of genres, cultures, background and generations, and the iconic candy characters can be seen taking the places of artists like David Bowie, Latin pop star Rosalía and Kacey Musgraves.
The limited-edition Album Art packs can be found now across the nation for milk chocolate, peanut, peanut butter and Minis candies from the brand. The shareable packs tap into not only the uniting force that is music but also moments of togetherness that can be enjoyed over a tasty snack. These resealable packs include QR codes that offer more content for music lovers to discover while experiencing the chocolate candies.
The limited-edition Album Art packs can be found now across the nation for milk chocolate, peanut, peanut butter and Minis candies from the brand. The shareable packs tap into not only the uniting force that is music but also moments of togetherness that can be enjoyed over a tasty snack. These resealable packs include QR codes that offer more content for music lovers to discover while experiencing the chocolate candies.
Trend Themes
1. Pop Culture Candy Packaging - M&M's Album Art packaging, which pays tribute to music and entertainment with wrappers that riff on pop culture artwork, presents an opportunity for candy companies to launch limited edition and collectible items.
2. Nostalgic Packaging - The playful M&M's Album Art packaging that represents a wide range of genres, cultures, background and generations heralds the return of nostalgic and collectible package designs.
3. QR Code Integration - The resealable, shareable M&M's Album Art packs that include QR codes featuring more content for music lovers to discover while experiencing the chocolate candies offer an opportunity for brands to integrate technology with a unique packaging design.
Industry Implications
1. Confectionery - The playful M&M's Album Art packaging with limited edition collectible items and QR code integration presents an opportunity for candy companies to engage customers with innovative packaging designs.
2. Music and Entertainment - The M&M's Album Art packaging is designed to pay tribute to music and entertainment, a huge opportunity for brands within the music and entertainment industry to collaborate with brands in confectionery or other industries.
3. Technology - The integration of QR codes in the M&M's Album Art packaging provides an opportunity for technology companies to collaborate with confectionery or entertainment companies to develop unique packaging designs.
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