These New HARIBO Goldbears Mark the Brand's 100th Anniversary
Michael Hemsworth — January 7, 2022 — Marketing
References: haribo & candyindustry
These new HARIBO Goldbears are being launched by the brand as part of its 2022 celebrations that mark the brand's 100th aniversary to help consumers get in on the occasion. The brand is introducing several limited-edition products including party hats gummies and fan-requested single-flavor bags that are sure to provide consumers with a way to sweeten up their day. The products are arriving alongside a sweepstakes that will offer consumers the chance to win a getaway to Myrtle Beach, South Carolina.
Chief Operating Officer Rick LaBerge commented on the new HARIBO Goldbears saying, "HARIBO is the original creator of the gummi bear, and we're so excited to celebrate the 100th birthday of our iconic Goldbears in unique and meaningful ways here in the U.S. We'll be marking this momentous occasion throughout 2022, and we want consumers to join in on the fun with us all year long."
Chief Operating Officer Rick LaBerge commented on the new HARIBO Goldbears saying, "HARIBO is the original creator of the gummi bear, and we're so excited to celebrate the 100th birthday of our iconic Goldbears in unique and meaningful ways here in the U.S. We'll be marking this momentous occasion throughout 2022, and we want consumers to join in on the fun with us all year long."
Trend Themes
1. Limited-edition Candies - Creating limited-edition flavors or products can increase consumer demand and drive sales for candy companies.
2. Brand Anniversary Celebrations - Brands can leverage anniversary celebrations to introduce new products and engage with customers.
3. Sweepstakes and Giveaways - Offering sweepstakes and giveaways can increase brand awareness and encourage consumers to purchase products.
Industry Implications
1. Confectionery - Confectionery companies can create limited-edition candies and introduce them during brand anniversary celebrations to generate consumer interest.
2. Marketing and Advertising - Marketing and advertising agencies can assist confectionery companies in promoting their limited-edition candies and sweepstakes giveaways on various platforms to increase brand awareness.
3. Tourism - Tourism companies in locations where sweepstakes and giveaways are offered can leverage these promotions to attract more customers and increase their revenue.
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