Honey-Comb Cereal Teamed Up with Terry Crews for a Digital Experience
Michael Hemsworth — July 20, 2023 — Marketing
References: honeycombcereal & snackandbakery
Honey-Comb Cereal is introducing new augmented reality (AR)-enabled packaging as a way to help provide teens with the motivational boost they need to start their day off on the right foot.
The AR experience stars former American football player and actor Terry Crews who will be featured in a variety of fun videos to help offer inspiration. The experience also includes the HoneyRun game where players must traverse an obstacle course to collect as many cereal pieces as possible before time runs out.
The AR Honey-Comb Cereal packaging is arriving on store shelves this month and could help kids to get motivated during the summer months or into the new school year. Fans only need to scan the QR code on the packaging to explore the experience.
The AR experience stars former American football player and actor Terry Crews who will be featured in a variety of fun videos to help offer inspiration. The experience also includes the HoneyRun game where players must traverse an obstacle course to collect as many cereal pieces as possible before time runs out.
The AR Honey-Comb Cereal packaging is arriving on store shelves this month and could help kids to get motivated during the summer months or into the new school year. Fans only need to scan the QR code on the packaging to explore the experience.
Trend Themes
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3. Gamified Product Experiences - Disruptive innovation opportunity: Incorporate gamification into product experiences to increase consumer engagement and create a sense of fun and excitement.
Industry Implications
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3. Gaming and Entertainment - Disruptive innovation opportunity: Merge the worlds of gaming and product experiences to create unique and immersive interactions that captivate consumers and drive brand loyalty.
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