This Vino Delivery Service is Setting Up Shop for the Annual Wine Holiday
Mishal Omar — May 25, 2016 — Lifestyle
References: independent & metro
Just in time for National Wine Day -- arguably the most important wine holiday of them all -- the wine delivery service Aldi is opening a wine pop-up store in East London.
The wine pop-up store will feature the same wines they offer from their delivery service and will also offer displays and stations where customers can order bottles that will later be delivered to them. A sommelier will also take part in the three-day event and will be around to assist customers with which wines they should try. The pop-up store will also offer wine classes such as teaching wine basics and learning how to pair wines with cheeses.
The fact that the online delivery service is choosing to open a pop-up store and potentially pursue opening a permanent store shows that despite the rise in online delivery services, retail stores remain profitable avenues that better allow companies to engage with their customers.
The wine pop-up store will feature the same wines they offer from their delivery service and will also offer displays and stations where customers can order bottles that will later be delivered to them. A sommelier will also take part in the three-day event and will be around to assist customers with which wines they should try. The pop-up store will also offer wine classes such as teaching wine basics and learning how to pair wines with cheeses.
The fact that the online delivery service is choosing to open a pop-up store and potentially pursue opening a permanent store shows that despite the rise in online delivery services, retail stores remain profitable avenues that better allow companies to engage with their customers.
Trend Themes
1. Pop-up Stores - More companies will create temporary stores to engage customers and build relationships.
2. Retail Experiences - Retailers will offer interactive and educational experiences to differentiate themselves from online competitors.
3. Wine Delivery Services - More wine delivery services will use pop-up stores to gain exposure and increase sales.
Industry Implications
1. Wine Retail - Wine retailers can use pop-up stores to build brand awareness and increase sales, particularly during wine holidays.
2. Online Retail - Online retailers can use temporary stores as a way to connect with customers and provide hands-on experiences to build relationships.
3. Education - Educational institutions can partner with wine delivery services to offer classes and workshops on wine basics and food pairings.
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