This VR Experience Shows What It's Like for People Living with Dementia
Laura McQuarrie — June 4, 2016 — Marketing
References: awalkthroughdementia.org & eventmagazine
Alzheimer's Research UK teamed up with Fisher Productions to launch a virtual reality pop-up that simulates the experience of living with dementia.
The experience supports the charity's ongoing 'Walk Through Dementia' campaign by highlighting some of the symptoms of dementia that are not well-known to the public. At the pop-up station, members of the public are able to engage in three different simulations set in the supermarket, the home and on the road. Each VR simulation exposes people to the frustration of being poorly coordinated, having trouble reading, feeling disoriented, as well as other symptoms.
As well as being able to access this VR content at the three-day setup at St Pancras station in London, people are also able to access the Walk Through Dementia experience through the Android Google Cardboard app.
The experience supports the charity's ongoing 'Walk Through Dementia' campaign by highlighting some of the symptoms of dementia that are not well-known to the public. At the pop-up station, members of the public are able to engage in three different simulations set in the supermarket, the home and on the road. Each VR simulation exposes people to the frustration of being poorly coordinated, having trouble reading, feeling disoriented, as well as other symptoms.
As well as being able to access this VR content at the three-day setup at St Pancras station in London, people are also able to access the Walk Through Dementia experience through the Android Google Cardboard app.
Trend Themes
1. Dementia Simulation Experiences - Virtual reality simulations that replicate the experience of living with dementia.
2. Increased Use of VR in Healthcare - The use of virtual reality technology to provide immersive training and therapy experiences in healthcare settings.
3. Improved Understanding of Dementia - Increased public awareness and understanding of the lesser-known symptoms and challenges of living with dementia.
Industry Implications
1. Healthcare - Opportunities for healthcare providers to improve patient care and training through the use of virtual reality technology.
2. Charitable Organizations - Benefits of using virtual reality technology to create impactful and immersive experiences that increase public awareness and engagement.
3. Technology - Further development of virtual reality technology to improve patient experiences and outcomes in healthcare and other industries.
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