The Nike #BeTrue Collection Celebrates the Potential of All Athletes
Meghan Young — June 9, 2015 — Fashion
References: news.nike
The 2015 Nike #BeTrue Collection embraces a similar look to last year's iterations. Instead of sporting the abbreviations of the participating cities, this collection focuses on the full names. Other than that, it continues the all-black designs with rainbow accents that represent the LGBT community the sportswear line is supporting. By doing so, it brings a bit of edge to the movement.
Comprised of the Nike Free Run 5.0, Nike Hyper Rev and the Nike Run Roshe as well as a range of t-shirts, the 2015 Nike #BeTrue Collection is both stylish and comprehensive. im Hershey, Vice President of Global Merchandising for Nike and Executive Advisor to Nike’s LGBT Employee Network, says, “Nike is deeply committed to diversity, inclusion and unleashing the potential of all athletes."
Comprised of the Nike Free Run 5.0, Nike Hyper Rev and the Nike Run Roshe as well as a range of t-shirts, the 2015 Nike #BeTrue Collection is both stylish and comprehensive. im Hershey, Vice President of Global Merchandising for Nike and Executive Advisor to Nike’s LGBT Employee Network, says, “Nike is deeply committed to diversity, inclusion and unleashing the potential of all athletes."
Trend Themes
1. LGBT Sportswear - As brands continue to show support for the LGBT community through their product lines, there is an opportunity to create innovative and inclusive sportswear designs that cater to this demographic.
2. Diversity and Inclusion in Athletic Apparel - By prioritizing diversity and inclusion in athletic apparel, companies can tap into new markets and gain a competitive advantage.
3. #betrue Campaigns - The success of Nike's #BeTrue campaign highlights the potential for other brands to launch similar initiatives that support and celebrate marginalized communities.
Industry Implications
1. Sportswear - The sportswear industry has an opportunity to respond to changing social norms and expectations by creating more inclusive products and marketing campaigns.
2. Fashion - The fashion industry can support and promote inclusivity by collaborating with companies and organizations that advocate for marginalized communities, and by showcasing diverse models and consumers in their marketing initiatives.
3. Marketing and Advertising - Marketing and advertising firms can help their clients tap into previously unexplored markets by developing campaigns that cater to the needs and preferences of diverse communities, including LGBT consumers.
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