The Ivanka Trump Collection Showcases a Bracelet That Does Good
Allison Love — August 27, 2010 — Fashion
References: ivankatrumpcollection & cocoperez
The Ivanka Trump Collection of jewelry has dedicated time and effort to creating a beautiful bracelet for charity. The bracelet, which will debut on Fashion's Night Out on September 10th, 2010, is a sterling silver and silk creation that features the 'Girl Up' campaign logo.
The Girl Up campaign will be the beneficiaries of the proceeds from all sales of the Ivanka Trump Collection charity bracelet. The bracelet can be ordered directly from the Ivanka Trump Collection website.
The Girl Up campaign will be the beneficiaries of the proceeds from all sales of the Ivanka Trump Collection charity bracelet. The bracelet can be ordered directly from the Ivanka Trump Collection website.
Trend Themes
1. Charitable Fashion - Charity bracelets and other fashion items are becoming trendy ways for brands to support meaningful causes.
2. Celebrity-endorsed Charities - Celebrities are partnering with brands to showcase charitable initiatives through product collaborations.
3. Cause Marketing - Brands are using cause-related marketing to align their products with social good and increase consumer engagement.
Industry Implications
1. Fashion Accessories - Fashion brands are leveraging accessories like bracelets to support charitable causes and engage consumers.
2. Luxury Jewelry - Luxury jewelry brands are incorporating philanthropic initiatives into their collections to appeal to socially conscious consumers.
3. E-commerce - Online platforms are providing opportunities for brands to easily sell cause-related products and reach a wider audience.
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