Moois is a Dairy Ice Cream That Offers an Alternative to Cow's Milk
Laura McQuarrie — March 23, 2015 — Lifestyle
References: moois.org & packagingoftheworld
While many consumers are used to seeing ice cream products made with milk from cows, or even non-dairy ingredients, the use of sheep milk as a base is less common. Hailing from Lutjebroek in The Netherlands is Schapenstreek farm, which now produces its own brand of organic sheep's milk ice cream called Moois. When broken down, this name is a clever blend of terms and sounds that is a play on words like "beautiful," "female sheep" and "ice cream."
While alternative milk sources have not totally caught on as a replacement for cow's milk in products like butter, cream or yogurt, this ice cream has the potential to have the same level of popularity of something like goat cheese.
While alternative milk sources have not totally caught on as a replacement for cow's milk in products like butter, cream or yogurt, this ice cream has the potential to have the same level of popularity of something like goat cheese.
Trend Themes
1. Sheep Milk Ice Cream - Disruptive Innovation Opportunity: Exploring the use of sheep milk as a base for ice cream opens up a new market segment and caters to consumers looking for alternative dairy options.
2. Organic Dairy Products - Disruptive Innovation Opportunity: Developing organic dairy products, like Moois sheep milk ice cream, capitalizes on the growing demand for organic and sustainable food options.
3. Alternative Milk Sources - Disruptive Innovation Opportunity: Investing in research and development on alternative milk sources for various dairy products can tap into the market of health-conscious consumers seeking non-traditional options.
Industry Implications
1. Dairy - Disruptive Innovation Opportunity: The dairy industry can explore incorporating sheep milk as a base for a range of products to diversify their offerings and cater to different consumer preferences.
2. Organic Food - Disruptive Innovation Opportunity: Organic food industry players can expand their product lines by including organic dairy products like sheep milk ice cream to meet the growing demand for sustainable food options.
3. Health and Wellness - Disruptive Innovation Opportunity: The health and wellness industry can embrace alternative milk sources for dairy products, such as sheep milk, to cater to consumers seeking healthier and environmentally-friendly options.
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