For Each Subscription Purchased, Kidbox Donates Clothing to Kids in Need
Laura McQuarrie — March 30, 2016 — Social Good
Kidbox is a subscription service that emphasizes social good. For each box that is purchased, Kidbox donates new clothing to a child in need. Beyond simply providing children with new clothes, the service is meant to inspire kids and parents to think of the world outside of themselves.
To begin a subscription, Kidbox has parents fill out a style profile that includes a child's preferences. Once the contents of a box have been unpacked, parents and children can work together on deciding what items to keep—only then will a purchaser's account be charged. Rather than picking and choosing, recipients also have the option of purchasing the entire contents of the box for $98.
To make the service as convenient as possible to use, Kidbox gives its members seven days to decide about items, offers free shipping both ways and makes the process of returning clothing extremely easy.
To begin a subscription, Kidbox has parents fill out a style profile that includes a child's preferences. Once the contents of a box have been unpacked, parents and children can work together on deciding what items to keep—only then will a purchaser's account be charged. Rather than picking and choosing, recipients also have the option of purchasing the entire contents of the box for $98.
To make the service as convenient as possible to use, Kidbox gives its members seven days to decide about items, offers free shipping both ways and makes the process of returning clothing extremely easy.
Trend Themes
1. Conscious Clothing Subscriptions - Opportunity for companies to innovate in providing social good with clothing subscription services.
2. Customizable Subscription Services - Potential to disrupt traditional shopping habits by tailoring subscriptions to individual preferences.
3. Sustainable Fashion Initiatives - Opportunity to address environmental concerns and promote ethical fashion practices through subscription services.
Industry Implications
1. Fashion - Fashion brands can leverage this model to create their own subscription services with social and environmental impact.
2. E-commerce - E-commerce businesses can explore subscription models that prioritize customer convenience and customization.
3. Nonprofit - Nonprofit organizations can utilize subscription services as a means of fundraising and promoting social good initiatives.
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